The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions.

The meeting will take place during this year’s Advertising Week New York. Topics on the agenda are:

• Why brands suck at content marketing and what to do about it
• Global risk management and influencer partnerships
• The evolution of global agency rosters
• The future of agency partnerships

In the past the WFA Forum has been attended by several of our members, including AB InBev, Arla Foods, Booking.com, BP, Cathay Pacific, HP, Johnson & Johnson, LEGO, Mondelez, Nestlé, SAP, Shell and Vodafone.