1940
Guinness, print, 1940s
1950
Brulcreem, print, 1950s
Image courtesy of The Advertising Archives
1950
Volkswagen, print, 1950s
Image courtesy of The Advertising Archives
1953
The Stresa Resolution
Count Metello Rossi meets with eight other national associations in Stresa. Together they agree on the Stresa Resolution, creating the International Union of Advertisers Associations.
IUAA founding tenets…
• to champion responsible and ethical marketing;
• to provide verifiable audience measurement;
• to seek media transparency for members.
1953
Creation of IUAA
L'Union Internationale des Associations D'annonceurs is officially established at a meeting in Brussels
1957
Japan joins
1959
Canada and the UK join
1960
Kellogg’s ‘The best to you each morning’, print, 1960s
Image courtesy of The Advertising Archives
1960
Norway and Finland join
1961
Schweppes ‘Gardening advice’, TV, 1961
Image courtesy of Cannes Lions Archives
1962
Australia, Israel and South Africa join
1965
Wrigleys ‘Hi ho hey hey’, TV, 1965
1966
Ireland, New Zealand, Spain and the USA join
1968
Mexico and the Philippines join
1968
Value of the UIAA cemented
20 national advertising associations now in membership
1972
Levis ‘Walking Behinds’, TV, 1972
Image courtesy of Cannes Lions Archives
1975
Growth in membership continues
The rapid growth in advertiser association membership continues, now with increasingly global footprint.
1977
Coca-Cola ‘I’d like to buy the world a Coke’, TV, 1977
1984
First corporate member
In 1984, at the Rio de Janeiro World Congress, the UIAA opened its doors to corporate members. This reflected the increasing trend towards global marketing and common challenges being faced by marketers worldwide. P&G becomes the first corporate member.
1984
The World Federation of Advertisers is born.
The organisation undergoes a rebrand. The World Federation of Advertisers is born. 1984, Rio de Janeiro.
1984
Apple Computer, TV, 1984
Image courtesy of Cannes Lions Archives
1984
By 1984, 24 national associations have already joined
1985
Pepsi-Cola ‘Archaeology’, TV, 1985
Image courtesy of Cannes Lions Archives
1989
Some key milestones reached
including collaboration with: United Nations, UNESCO, World Health Organization. Growth in corporate membership:
1990
Maxell ‘Into the valley’, TV, 1990
Image courtesy of Cannes Lions Archives
1991
WFA extends global footprint
First WFA meeting in Asia takes place and the Latin American network is launched.
1991
Perrier ‘Le Lion et La Lionne’, TV, 1991
Image courtesy of Cannes Lions Archives
1992
WFA helps set-up the European Advertising Standards Alliance (EASA)
1997
Mercedes-Benz ‘Skidmarks’, print, 1997
Image courtesy of Cannes Lions Archives
1999
30 corporates and 35 national advertiser associations now in membership
2000
Budweiser ‘Wassup’, TV, 2000
Image courtesy of Cannes Lions Archives
2000
Many of WFA’s flagship working groups created:
• Media Forum
• Policy Action Group
• Responsible Advertising and Children
• Sourcing Forum
2003
WFA is rebranded
2005
LEGO ‘Street Building’, outdoor, 2005
Image courtesy of Cannes Lions Archives
2008
Cadbury ‘Gorilla’, TV, 2008
Image courtesy of Cannes Lions Archives
2009
55 corporates and 50 national advertiser associations in membership.
2010
Old Spice ‘The man your man could smell like’, TV, 2011
Image courtesy of Cannes Lions Archives
2012
Red Bull ‘Stratos’, live stream, 2012
Image courtesy of Red Bull
2012
2012-2014 WFA launches new peer-to-peer networks
Office opened in Singapore. WFA launches new peer-to-peer networks: Responsible Marketing Pact (RMP); Insight Forum; Digital Action Group (DGX)
2014
Volvo ‘Epic Split’, viral video, 2014
Image courtesy of Cannes Lions Archives
2015
80 corporate members and 58 national advertiser associations
Office opened in London. Now more than 80 corporate members and 58 national advertiser associations covering over 60 markets.
2016
First Global Marketer Week in South-East Asia takes place in Kuala Lumpur, Malaysia.
2017
Now 90 corporates in membership
