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Winners of the 2015 PANAta Marketing Effectiveness Awards
25/06/2015
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PANA, the Philippine Association of National Advertisers, celebrated great and effective marketing once again at the 2015 edition of the PANAta awards.
The PANAta Marketing Effectiveness Awards distinguishes brand communications that strengthens and builds business, while being in line with the core PANA values. From a competition for PANA members in 2009, when it was launched, the competition was opened up over time to the industry at large, which involves advertisers, advertising agencies, media agencies, advertising suppliers, academia, government agencies and non-government organisations.
Its categories include academia, advocacy marketing, brand and internal communications and entries are judged online based on four criteria: business challenge and objectives, big idea, execution and business results.
The very first Grand PANAta was awarded this year and went to Golden Arches Development Corp. for Project Together, a brand and community building campaign.
The 2015 gold winners are:
The full list of winners is available here.
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The PANAta Marketing Effectiveness Awards distinguishes brand communications that strengthens and builds business, while being in line with the core PANA values. From a competition for PANA members in 2009, when it was launched, the competition was opened up over time to the industry at large, which involves advertisers, advertising agencies, media agencies, advertising suppliers, academia, government agencies and non-government organisations.
Its categories include academia, advocacy marketing, brand and internal communications and entries are judged online based on four criteria: business challenge and objectives, big idea, execution and business results.
The very first Grand PANAta was awarded this year and went to Golden Arches Development Corp. for Project Together, a brand and community building campaign.
The 2015 gold winners are:
- Johnson & Johnson Philippines for “Brighter Future” (Advocacy Marketing – Single Medium/Activation)
- OgilvyOne Manila for “Coca-Cola Sari-Saring Happiness” (Advocacy Marketing – Single Medium/Digital and Mobile)
- Lafarge Cement Services (Phils.) for “Daanbantayan” (Advocacy Marketing – Single Medium/PR)
- GMA Marketing and Production, Inc. for GMA Share the Love Campaign (Advocacy Marketing – Single Medium/TV)
- Alaska Milk Corporation for Nutrition Action Campaign Program + World Milk Day (Advocacy Marketing – Integrated Program)
- DMCI Homes for “Ours is a Story on Quality” (Internal Communications – Tools)
- Avanza, Inc./Mondelez Philippines for Mondelez KaJoy Partner Programme (Internal Communications – Programmes)
- Golden Arches Development Corp. for Kiddie Crew (Brand – Single Medium/Activation)
- Golden Arches Development Corp. for “Princess Dad” (Brand – Single Medium/TV)
- Sun Life of Canada (Phils.), Inc. for “#PYOLO: Raising a Financially Prepared Generation” (Brand – Single Medium/Digital and Mobile)
- Golden Arches Development Corp for Project Together (Brand – Integrated Program – Brand Building (Thematic))
The full list of winners is available here.
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