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On June 24-25, WFA co-hosted its 11th Annual Latin America Regional Meeting together with the Panama Advertiser Association (ANDA Panama) in Panama City. The forum brought together experts from WFA's National Advertiser Associations from Argentina, Brazil, Chile, Guatemala, Panama, Paraguay, Peru and Uruguay, as well as senior corporate members from companies with activities in the LATAM region.

Discussions covered public affairs issues related to responsible food and alcohol marketing, marketing to children and data collection issues as well a number of marketing topics, such as insight generation and media auditing in Latin America. The marketing session included guest speakers from BrainJuicer (who presented on how brands can use behavioural science to move away from our 'persuasion' based model of marketing and embrace a seduction based model instead), MarketShare on how to better understand ROI from marketing investment and IBOPE on best practice in the field of media audience measurement. There was also a WFA led session on media agency remuneration.

For more information please contact Susana Cohen.


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