Advocacy at WFA

Setting the right rules

Regulation of marketing determines how, when and where marketers can reach their consumers. Restrictions to marketing are often considered in response to complex societal problems, such as obesity, the commercialisation of childhood, alcohol misuse, sexual stereotyping and climate change. WFA advocates proportionate and evidence-based policy making which recognises the importance of advertising for the economy and society.

Responding to trends

Policy debates and societal expectations about advertising continuously evolve. It is critical for responsible marketers to understand and respond to these trends. WFA provides tailored advice to help members manage their strategic response to policy challenges and ensure their practices reflect societal expectations.

Implementing and strengthening effective self-regulation

WFA is the standard bearer for effective advertising self-regulation worldwide, developing industry standards which respond to societal concerns and putting in place effective enforcement processes.

Promoting industry leadership beyond compliance

WFA helps members identify and showcase leadership opportunities within the marketing communications industry.