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The French Advertiser Association (UDA) has published the 7th edition of its "barometer of corporate communications", a study which highlights the challenges faced by advertisers to establish and develop trust between the advertiser and its internal and external stakeholders.

There are three major challenges identified – corporate communications should:
1. Be responsible
2. Master digital channels
3. deliver more with less resources

For the full report, please visit the UDA website.



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