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Cate Moore, Head of Media and Digital Innovation, Western Europe at Diageo has taken over the chair of the WFA's DigitalForum. Cate has over 13 years' experience in media and communications planning, gained both working in global blue chip organisations and agencies.

She began her career at Diageo in 2008, leading the company's global digital agenda and step changing brand marketing through the strategic and best practise use of digital. Today, her role more broadly looks at the role of digital innovation within an holistic communications context.

Cate will work closely with the WFA team in London and Brussels in helping deliver on priority areas of the DigitalForum, including:

• Understanding and improving digital efficacy within the mix
• Digital innovation
• Focus on 'platforms'; social, mobile, search
• Internal and external digital capabilities

For more information about upcoming meetings and the activities of the DigitalForum contact Minakshi at [email protected]


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