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A-B Inbev, Unilever, Lenovo, Revlon, Visa, Starbucks... WFA announces speaker line-up for Global Advertiser Conference 2011
28/02/2011
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WFA has announced the agenda and speaker line-up for the Global Advertiser Conference in Beijing on April 13th.
China is fast moving from a manufacturing to a consumer-led economy. Marketing is facing a rapid shift of its own as people are increasingly playing an active role in building brands. People are changing the face of both China – and marketing - for good.
How are these changes linked? What do these changes mean for the future? What lessons can be drawn for marketers in China and around the world? These are just some of questions that will be considered by a roster of international and local marketers from some of the world's biggest advertisers.
The following senior global marketers will be leading sessions and sharing their insights and experience during the event:
- Chris Burggraeve (Global CMO, Anheuser-Busch InBev)
- Keith Weed (Global CMO, Unilever)
- Chuanzhi Liu (Chairman of Board of Directors, Lenovo Group)
- Julia Goldin (Global CMO, Revlon)
- Jianzhou Wang (Chairman of Board of Directors, China Mobile)
- Stephen Kehoe (Head of International Corporate Relations, Visa)
- Chris Bruzzo (Vice President of Brand, Content & Online, Starbucks)
To get a full speaker roster and find out more about attending the event, visit the Beijing 2011 microsite.
Sign up to monthly WFA news
China is fast moving from a manufacturing to a consumer-led economy. Marketing is facing a rapid shift of its own as people are increasingly playing an active role in building brands. People are changing the face of both China – and marketing - for good.
How are these changes linked? What do these changes mean for the future? What lessons can be drawn for marketers in China and around the world? These are just some of questions that will be considered by a roster of international and local marketers from some of the world's biggest advertisers.
The following senior global marketers will be leading sessions and sharing their insights and experience during the event:
- Chris Burggraeve (Global CMO, Anheuser-Busch InBev)
- Keith Weed (Global CMO, Unilever)
- Chuanzhi Liu (Chairman of Board of Directors, Lenovo Group)
- Julia Goldin (Global CMO, Revlon)
- Jianzhou Wang (Chairman of Board of Directors, China Mobile)
- Stephen Kehoe (Head of International Corporate Relations, Visa)
- Chris Bruzzo (Vice President of Brand, Content & Online, Starbucks)
To get a full speaker roster and find out more about attending the event, visit the Beijing 2011 microsite.
Sign up to monthly WFA news
