RAC is a cross-industry platform facilitated by WFA that brings together marketers, the media, agencies and partners from sectoral associations to provide global leadership by championing good practices in marketing communications to children.

RAC helps its members to anticipate and understand societal and parental aspirations regarding responsible marketing communications and children. This exercise is shaped by a continued dialogue and engagement with policy-makers, society and consumers.

RAC promotes and defends responsible marketing communications, ensures companies’ codes of conduct respond to market sensitivities and that regulatory discussions are supported by a coordinated industry response born from robust scientific evidence.

RAC members are committed to developing and promoting media literacy projects such as Media Smart in schools worldwide. Media Smart is widely recognized by regulators, teachers and consumer groups as an effective and future-proof response to the challenge of protecting minors in a rapidly changing media environment.

Visit the website www.responsible-advertising.org or contact [email protected] for more information.

The EAG brings together senior representatives from national advertiser associations and corporate members working on public policy issues related to marketing communications. Through the EAG, WFA engages directly with top-level EU decision makers and drives EU advocacy programmes on issues that affect marketers’ operations.

By working with and leveraging the unique role of European national advertiser associations and corporate members in WFA’s membership, it can also make proactive interventions at national level.

The key objectives of the EAG are to:

• Represent the interest of WFA members in the formulation of EU policies;
• Explain and champion the value of responsible commercial communications;
• Promote and strengthen effective advertising self-regulation in the EU;
• Help WFA members understand and respond to the impact of EU policy developments on their marketing operations.

EAG’s members benefit from a range of information tools including regular mailings to share relevant and timely information, a weekly EU Brief summarising important regulatory developments and detailed quarterly issue briefs on key dossiers.
The EAG also runs a comprehensive ‘regulatory helpdesk’ for WFA members, providing information, advice, argumentations and training on EU dossiers related to commercial communications.