The new report summarises Warc‘s adspend and economic forecasts for 2016 and 2017 and outlines major trends for the coming years, including the rapidly increasing investment in mobile formats, particularly social, video and search.

• The forecasts suggest that global adspend growth will accelerate during 2016, boosted by major sporting events and the US presidential campaigns.
• The world’s largest ad market, the US, is expected to account for one third of global adspend growth this year.
• Mobile adspend is forecast to amount to some $90bn by end-2017, 44% of all internet ad expenditure.

You can download the full report here.