Advertising Production Resources
APR helps International brands identify cost efficiencies and implement the latest processes & best practices to create the greatest possible value across the entire spectrum of their advertising production spend.
Ebiquity is an independent marketing performance specialist. We help brands optimize their business and brand performance across paid, earned and owned communications channels. Market Intelligence The software and insights to understand what is being said about brands, and how best to adjust communication strategy. Marketing Performance Optimization Research, analytics and platforms to improve the impact of activity on core performance metrics. Media Value Measurement Proprietary tools and analysis to hold agencies to account and improve future spend performance.
The Exchange Lab is connected to the world’s largest programmatic digital media marketplace. The company’s Meta DSP – Proteus, unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers. Proteus creates a holistic view of the media ecosystem providing advertisers with greater audience reach, scale, campaign insights and cost saving efficiencies. Founded in 2007, The Exchange Lab serves more than 700 clients across 50 markets worldwide with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore.
FirmDecisions is the largest independent global marketing auditor. We provide financial transparency in the client-agency relationship to the world’s biggest advertisers. With offices in 6 continents and a highly experienced team, FirmDecisions is uniquely placed to provide marketing compliance expertise and professional guidance, maximizing its clients’ return on marketing investment. FirmDecisions is the first company specialized in the area of financial auditing of marketing communication agencies. With more than 4,500 audits in over 70 countries, we have been leading this niche industry for 15 years. FirmDecisions is an Ebiquity company.
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Video ad tech company Unruly is the leading programmatic platform for social video advertising, powered by UnrulyX.
Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers. Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.
As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation.