The highest-rated speaker from Global Marketer Week in Sydney, BrainJuicer’s Chief Juicer John Kearon debuted a unique global study unveiling the shared aspiration of CMOs and insights leaders for the insight function to play a strategic consultant role, challenging current thinking and proactively helping R&D, marketing and sales turn human understanding into business advantage. The presentation was given during WFA’s Global Marketer Week in March 2016 in Kuala Lumpur.

You can download The Future of Insights report here: www.wfanet.org/futureofinsights