In his State of the Union address, WFA President David Wheldon, who is also CMO at RBS, highlights the seven key mistakes brands are making as they try to adapt to a new era. The presentation was given during WFA’s Global Marketer Conference in March 2016 in Kuala Lumpur. The full text of the speech is available at www.wfanet.org. For other highlights from WFA’s Global Marketer Conference, visit www.wfanet.org/KL