Related content
-
The Marketer's Forecast 2024
MediaLink's global annual survey of 400+ marketing leaders
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
-
Marketing effectiveness
Improving creative effectiveness through in-flight optimisation
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
-
Marketing effectiveness
Creating a Global Culture of Marketing Effectiveness
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
-
Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
-
Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
-
GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
-
Spotlight: The Sourcing Board presents ‘Our Journey Forward’
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
-
Broadcast TV drives global media price inflation
WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…
-
WFA Annual Report 2022
An overview of WFA’s key projects and initiatives from 2022
-
Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation
WFA issues Global Media Charter 3.0
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
-
Digital policy
Global overview of privacy enforcement cases impacting advertisers
An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally