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Diversity & Inclusion
UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
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Marketing technologyAIMarketing technologyMarketing technology
Tackling the nitty gritty of Generative AI
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
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Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
Brands are trailing on data transformation
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Consumer insightData & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Agency managementMarketing capabilities
In-housing set for rapid and continued growth at major multinationals
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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Agency review & pitching
Pitch Management - Key Stages for Success
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
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Marketing procurement
Brands missing social opportunities of sponsorship
Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
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Increasing e-commerce effectiveness in APAC with enablers
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Pitch Smart - A Study by MediaSense
MediaSense's global survey of 100+ media agency professionals
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…