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Consumer insight
Spanish launch guide to improve online user experience
New guide offers practical advice to improve perception of digital advertising
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Consumer insightData & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.
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Agency review & pitchingConsumer insight
Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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Consumer insight
Creating a culture of insights
Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Consumer insight
Real insight from a virtual reality
The consumer insight community is realising some unexpected benefits from virtual reality.
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Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Consumer insight
Webinar: Keeping the brand tracking love alive
Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
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Consumer insight
Webinar: Turning uncertainty to advantage
Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…
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Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Digital transformationConsumer insightData-driven marketing
10 steps to close the gap between digital consumers and businesses