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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Consumer insightData & analytics
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Consumer insightData & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Consumer insightData & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Consumer insight
Benchmark: Measuring the ROI of the Insights function
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insight
Benchmark: Insights Core Competencies
WFA member benchmark on the key skills insights leaders are focusing on
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Consumer insight
Benchmark: Consumer segmentation partners in APAC
WFA member benchmark on identifying segmentation suppliers in APAC
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Consumer insightData & analytics
Spotlight: Spark more insights-driven decisions with generative AI
Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Consumer insight
Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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Consumer insightData-driven marketingMarketing effectiveness
WFA appoints new Insight Forum chair
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings