The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
WFA National Association member-only content
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Updates & industry initiatives from the NAC network
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Finland rewards best brand builder of the year
Read more about "Finland rewards best brand builder of the year"ML Finland holds Advertising Day in Helsinki
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Spanish advertisers explore creativity and effectiveness
Read more about "Spanish advertisers explore creativity and effectiveness"AEA Spain holds Day of Effectiveness in Madrid
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Former Unilever CMO to lead Australian association
Read more about "Former Unilever CMO to lead Australian association"John Broome is the new CEO of AANA Australia
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Finnish association names new Managing Director
Read more about "Finnish association names new Managing Director"Riikka-Maria Lemminki is the new managing director of ML Finland
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Kenyan marketers appoint new CEO
Read more about "Kenyan marketers appoint new CEO"Joseph Karamoja is the new CEO of MSK Kenya
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Brazilians launch new strategy and identity under new president
Read more about "Brazilians launch new strategy and identity under new president"ABA Brazil revamps strategy, names João Branco as new president
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Singaporean advertisers welcome new president
Read more about "Singaporean advertisers welcome new president"Oliver Chong is the new president of SAA Singapore
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Bolivian association names new president
Read more about "Bolivian association names new president"Guillermo Gonzales - Quint is the new president of ANDA Bolivia
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British advertisers appoint new directors of media and comms
Read more about "British advertisers appoint new directors of media and comms"ISBA UK welcomes Steve Chester and Abi Slater
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Italian industry leaders create guide to online advertising
Read more about "Italian industry leaders create guide to online advertising"Eight industry associations release white paper on digital
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Digital transformationFour lessons from dmexco
Read more about "Four lessons from dmexco"Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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French advertisers welcome new director general
Read more about "French advertisers welcome new director general"Jean-Luc Chétrit is the new Director General of UDA France
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Italians explore the KPIs of marketing communications
Read more about "Italians explore the KPIs of marketing communications"UPA Italy found that there was no common language or industry standard in place around communication KPIs
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Zimbabwe association turns 10
Read more about "Zimbabwe association turns 10"MAZ Zimbabwe celebrated its 10th anniversary on 5 July
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Argentina celebrates brand success on Advertiser’s Day
Read more about "Argentina celebrates brand success on Advertiser’s Day"CAA Argentina hosts annual Advertiser's Day
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Finnish association explores changes in media agencies
Read more about "Finnish association explores changes in media agencies"ML publishes manual for client and media agency collaboration
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Paraguayan consumers rank best brands
Read more about "Paraguayan consumers rank best brands"CAP asked consumers which brands they recall, use or prefer the most
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Kenyans host monthly marketing dialogue
Read more about "Kenyans host monthly marketing dialogue"MSK Kenya launches monthly gatherings for marketers
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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Media governance
Swiss advertisers launch price/performance index
Read more about "Swiss advertisers launch price/performance index"SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
Read more about "Publicis CEO headlines British Advertisers’ annual meeting"ISBA UK holds 116th edition of the ISBA Annual Lunch