The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
![National Associations Council](../../../l/library/download/urn-uuid-e64cd253-2a28-4dc1-81f8-f38df790c500/wfa_meeting_room_transparent-square-scaleType-1-width-350-height-350.png)
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Finland rewards best brand builder of the year
ML Finland holds Advertising Day in Helsinki
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Spanish advertisers explore creativity and effectiveness
AEA Spain holds Day of Effectiveness in Madrid
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Former Unilever CMO to lead Australian association
John Broome is the new CEO of AANA Australia
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Finnish association names new Managing Director
Riikka-Maria Lemminki is the new managing director of ML Finland
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Kenyan marketers appoint new CEO
Joseph Karamoja is the new CEO of MSK Kenya
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Brazilians launch new strategy and identity under new president
ABA Brazil revamps strategy, names João Branco as new president
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Singaporean advertisers welcome new president
Oliver Chong is the new president of SAA Singapore
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Bolivian association names new president
Guillermo Gonzales - Quint is the new president of ANDA Bolivia
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British advertisers appoint new directors of media and comms
ISBA UK welcomes Steve Chester and Abi Slater
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Italian industry leaders create guide to online advertising
Eight industry associations release white paper on digital
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Digital transformation
Four lessons from dmexco
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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Arla Foods joins EU Pledge
Leading international dairy company commits to EU Pledge on responsible marketing to children
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French advertisers welcome new director general
Jean-Luc Chétrit is the new Director General of UDA France
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Italians explore the KPIs of marketing communications
UPA Italy found that there was no common language or industry standard in place around communication KPIs
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Zimbabwe association turns 10
MAZ Zimbabwe celebrated its 10th anniversary on 5 July
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Argentina celebrates brand success on Advertiser’s Day
CAA Argentina hosts annual Advertiser's Day
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Finnish association explores changes in media agencies
ML publishes manual for client and media agency collaboration
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Paraguayan consumers rank best brands
CAP asked consumers which brands they recall, use or prefer the most
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Kenyans host monthly marketing dialogue
MSK Kenya launches monthly gatherings for marketers
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New cross-industry initiative to improve viewability measurement standards across Europe
European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Value of advertising
Swedes launch value of advertising campaign
Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Media governance
Swiss advertisers launch price/performance index
SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
ISBA UK holds 116th edition of the ISBA Annual Lunch