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Media Governance & Guardianship
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ProgrammaticMarketing procurementBenchmark: Programmatic models
Read more about "Benchmark: Programmatic models"WFA member benchmark exploring how members are structuring programmatic models
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurementMedia price inflation falls marginally in WFA’s Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA’s Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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ProgrammaticMedia literacySpotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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Media governanceMedia budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Media governanceProgrammaticData collection & privacyPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
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ChannelsMarketing capabilitiesCapability Forum Meeting Overview (October 2023)
Read more about "Capability Forum Meeting Overview (October 2023)"Overview of Capability Forum held remotely on 12th October 2023.
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Media governanceProgrammaticData collection & privacySpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Brand safetyBrand safetyNew insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
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Brand safetyBrand safetyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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