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Programmatic
WFA reacts to recent stories on ad misplacement
Read more about "WFA reacts to recent stories on ad misplacement"Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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WFA President predicts the year ahead for marketing
Read more about "WFA President predicts the year ahead for marketing"What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…
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Digital Governance Exchange: 2016 Year in Review
Read more about "Digital Governance Exchange: 2016 Year in Review"In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
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Policy Action Group: 2016 Year in Review
Read more about "Policy Action Group: 2016 Year in Review"Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
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Responsible Advertising and Children Programme: 2016 Year in Review
Read more about "Responsible Advertising and Children Programme: 2016 Year in Review"RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
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Insight Forum: 2016 Year in Review
Read more about "Insight Forum: 2016 Year in Review"The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…
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Sourcing Forum: 2016 Year in Review
Read more about "Sourcing Forum: 2016 Year in Review"Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…
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CDO Forum: 2016 Year in Review
Read more about "CDO Forum: 2016 Year in Review"‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…
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Media Forum: 2016 Year in Review
Read more about "Media Forum: 2016 Year in Review"2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…
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IMC Forum: 2016 Year in Review
Read more about "IMC Forum: 2016 Year in Review"2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…
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CMO Forum: 2016 Year in Review
Read more about "CMO Forum: 2016 Year in Review"2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…
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WFA CEO: 2016 in review
Read more about "WFA CEO: 2016 in review"WFA CEO Stephan Loerke reflects on the year 2016