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Global Marketer of the Year 2018 nominees: Claudia Willvonseder
WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the Year 2018 nominees: Syl Saller
WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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Marketing procurement
Webinar: Content Production Strategy Framework
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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Diversity & Inclusion
Webinar: Progressive gender portrayals in advertising
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
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WFA names shortlist for Global Marketer of the Year 2018
Winner to be announced in January
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Food marketingMarketing to children
Webinar: Pressures on food marketing around the globe
Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting…
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Agency rosters
Webinar: The future of agency rosters
In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the…
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Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
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Organisation & structure
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…