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Agency management
Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
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Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Organisation & structure
Spotlight: Shift - A Marketing Re-think
The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Spotlight: Reversing the decline in advertising effectiveness
In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Consumer insight
Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of…
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VR & ARGaming
Spotlight: Marketing in the Metaverse
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
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Brand purposeBrand reputation
Spotlight: Sustainable storytelling - what are you scared of?
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
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Diversity & Inclusion
Launch event: Diversity and Inclusion in Marketing Trends Report
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.