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Webinar: Blockchain in Marketing
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
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Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Data & analytics
Member barometer 2019
WFA member survey. For additional details, please log in.
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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ProgrammaticDigital transformationMarketing technologyMarketing technology
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23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Global Agency Remuneration 2018
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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ChannelsData & analytics
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media