Posts about Trends & forecasts

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Reports & whitepapers
20 January 2018

Brand purposeBrand reputation

Project Reconnect masterdeck 2019
Open to WFA members only

WFA

Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
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15 November 2017

Media cost inflation & deflation forecasts 2018

WFA

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Benchmarks & surveysReports & whitepapers
12 October 2017

Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

Survey on Global Ad Viewability & Ad Fraud levels

WFA, Ebiquity

WFA member benchmark. For additional details, please log in.

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Reports & whitepapers
8 September 2017

Ad blockingConsumer insight

Europe research: Data-driven advertising and Europeans’ internet use

EDAA, IAB

This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Benchmarks & surveys
7 June 2017

Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

Survey on Social Media & Social Content Management 2017

WFA

WFA member survey. For additional details, please log in.

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Benchmarks & surveys
12 January 2017

Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

Survey results on Programmatic & trading desks

WFA

WFA member survey. For additional details, please log in.

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23 November 2016

Media cost inflation & deflation forecasts 2017

WFA

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1 November 2015

Media cost inflation & deflation forecasts 2016

WFA

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1 September 2015

Ad Blocking - the great disruptor

WFA

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1 June 2015

Marketing procurement

The future of category management

WFA

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Guides & templates
3 July 2014

ProgrammaticAgency managementData & analytics

Guide to Programmatic Media (2014)

WFA

An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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