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1. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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2. 
   Guides & templatesReports & whitepapers

   9 January 2008
   Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

   WFA Media Charter (2008)

   WFA

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
   Read more about "WFA Media Charter (2008)"