Posts about Responsible Marketing Pact

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1. 
   NewsBenchmarks & surveysGuides & templates

   15 May 2024
   Self-regulationMarketing law

   Marketers at major multinationals say input from policy professionals is more relevant than ever

   WFA

   Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

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2. 
   Opinions

   28 November 2022
   Alcohol marketingSelf-regulation

   10 years of Responsible Alcohol Marketing

   Giuditta Hanau Santini

   On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…

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3. 
   Guides & templates

   1 August 2022
   Alcohol marketing

   Alcohol Marketing Road Test

   WFA

   Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

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4. 
   Briefings & position papers

   3 September 2021
   Alcohol marketingAgency remuneration & contracts

   WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

   WFA

   The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

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5. 
   Opinions

   6 April 2020
   Alcohol marketing

   Alcohol marketers seek to prevent minors from seeing alcohol ads

   Julia Quintella

   There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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6. 
   Videos & webinars

   24 March 2020
   Alcohol marketingSelf-regulation

   Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

   WFA

   The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…

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7. Opinions

   1 January 2017
   Alcohol marketing

   Alcohol Marketing: 2016 Year in Review

   WFA

   There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

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8. Opinions

   1 January 2016
   Alcohol marketing

   Alcohol Marketing: 2015 Year in Review

   WFA

   In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

   Read more about "Alcohol Marketing: 2015 Year in Review"