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  1.    PAG Meeting Overview (May 2019, Brussels)
    Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure

    PAG Meeting Overview (May 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.

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  2.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationMarketing technologyMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

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  3.    Annual Report 2018
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

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  4.    10 years of Project Reconnect: What we've learned
    Brand purpose

    10 years of Project Reconnect: What we've learned

    Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…

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  5.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  6.    Bridging the gap between marketing and policy
    Digital policyOrganisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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  7.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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  8.    2019 Marketing Production Trends
    ProductionMarketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  9.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  10.    Danish advertisers create guide to brand safety
    Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

    Danish advertisers create guide to brand safety

    Three out four advertisers say there is insufficient transparency in media buying.

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  11.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  12.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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