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Digital policyMarketing law
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An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
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Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Audience measurementMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Agency remuneration & contractsProductionMarketing procurement
Transparency in global production
Survey on global content production transparency.
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InfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agency management
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency management
True partners
Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…
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Media governanceDigital transformation
Media Transformation - Case Study 2: Royal Philips
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Agency managementMarketing procurement
Achieving greater financial transparency with your agencies
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
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Integrated marketing
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
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Agency evaluation & performance
Global Agency Group Profiles
These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
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Agency review & pitching
Major media pitches in 2019
These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…