Posts about Reports & whitepapers

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  1.    EU ePrivacy Regulation: WFA briefing
    Digital policyMarketing law

    EU ePrivacy Regulation: WFA briefing

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

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  2.    WFA Global Marketing Effectiveness report
    Integrated marketingOrganisation & structureMarketing effectiveness

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  3.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  4.    Transparency in global production
    Agency remuneration & contractsProductionMarketing procurement

    Transparency in global production

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  5.    WFA Influencer marketing survey
    InfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"
  6.    How a good scope of work program can benefit an organisation
    Agency management

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

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  7.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…

    Read more about "True partners"
  8.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  9.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

    Read more about "Achieving greater financial transparency with your agencies"
  10.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  11.    Global Agency Group Profiles
    Agency evaluation & performance

    Global Agency Group Profiles

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…

    Read more about "Global Agency Group Profiles"
  12.    Major media pitches in 2019
    Agency review & pitching

    Major media pitches in 2019

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media…

    Read more about "Major media pitches in 2019"