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This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.
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Webinar: Marketing Production Trends for 2019
Webinar with Advertising Production Resources (APR) on global marketing production trends for…
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ProductionMarketing procurement
2019 Marketing Production Trends
Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
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Gender & diversityProductionMarketing procurement
Diversity & Inclusion in the Production Industry
White Paper from APR and WFA on diversity & inclusion with a focus on production
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ProductionMarketing procurement
Photography: Product, Beauty & Life Style Shoots
This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
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ProductionMarketing procurement
Webinar: Content Production Strategy Framework
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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Agency remuneration & contractsAgency review & pitchingProductionMarketing capabilitiesMarketing operations
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Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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ProgrammaticInfluencersProductionMarketing procurement
Sourcing Forum Meeting - Amsterdam November 2018
Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018
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ProductionMarketing procurement
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