Posts about Production

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  1.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

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  2.    Webinar: Rights Management & Asset Optimisation
    ProductionMarketing procurement

    Webinar: Rights Management & Asset Optimisation

    In this webinar, Advertising Production Resources (APR) will discuss rights associated with specific elements of production along…

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  3.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  4.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

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  5.    Webinar: Marketing Production Trends for 2019
    ProductionMarketing procurement

    Webinar: Marketing Production Trends for 2019

    Webinar with Advertising Production Resources (APR) on global marketing production trends for…

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  6.    2019 Marketing Production Trends
    ProductionMarketing procurement

    2019 Marketing Production Trends

    Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…

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  7.    Diversity & Inclusion in the Production Industry
    Gender & diversityProductionMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  8.    Photography: Product, Beauty & Life Style Shoots
    ProductionMarketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  9.    Webinar: Content Production Strategy Framework
    ProductionMarketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…

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  10.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingProductionMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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  11.    Sourcing Forum Meeting - Amsterdam November 2018
    ProgrammaticInfluencersProductionMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  12.    Recommendations for licensing fonts
    ProductionMarketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

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