Posts about Press releases

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  1. Creative in-housing hits 57% among multinationals, WFA report
    Press releases
    4 September 2020

    Creative in-housing hits 57% among multinationals, WFA report

    WFA

    Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth

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  2. Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Press releases
    20 August 2020
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    WFA

    In-house and hybrid trading models now used by 84% of respondents

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  3. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    9 July 2020
    Marketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    WFA

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

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  4. WFA makes new appointments to APAC Leadership team
    Press releases
    25 June 2020

    WFA makes new appointments to APAC Leadership team

    WFA

    Senior Coca-Cola and GSK executives to take key roles for region

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  5. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    23 June 2020
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    WFA

    Some optimism as more than a quarter feel positive about the business environment for the next six months

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  6. Brands missing opportunities to become better clients
    Press releases
    22 June 2020
    Agency evaluation & performance

    Brands missing opportunities to become better clients

    WFA

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

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  7. WFA launches world’s first guide on data ethics for brands
    Press releasesReports & whitepapers
    1 June 2020
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

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  8. Marketing Operations expands remit at large multinationals
    Press releases
    28 May 2020
    Marketing operations

    Marketing Operations expands remit at large multinationals

    WFA

    Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…

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  9. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReports & whitepapers
    20 May 2020
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

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  10. Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
    Press releasesBenchmarks & surveys
    13 May 2020
    Marketing operations

    Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

    WFA

    Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

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  11. WFA launches new guide on diversity and inclusion in marketing
    Press releases
    21 April 2020
    Diversity & Inclusion

    WFA launches new guide on diversity and inclusion in marketing

    WFA

    New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…

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  12. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    7 April 2020
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

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