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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
Read more about "Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board"Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…
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Brand purposeBrand reputationMarketing operationsMondelēz and Sanofi join Planet Pledge
Read more about "Mondelēz and Sanofi join Planet Pledge"Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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WFA names super seven as shortlist for Global Marketer of the Year 2021
Read more about "WFA names super seven as shortlist for Global Marketer of the Year 2021"The voting to choose the new Global Marketer of the Year is open until December 31. The winner will be announced in January 2022 in…
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
Read more about "EY, Mars and Nomad Foods join WFA’s Planet Pledge"National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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GamingMajority of major multinationals now investing in gaming in APAC, WFA research
Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"Senior marketers now have more knowledge and greater interest
Expected investment has risen nearly three-fold in the last…
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Diversity & InclusionFirst-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"Most common forms of discrimination globally were reported on the basis of age and family…
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Brand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Media governanceCapability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Agency managementAgency rostersMarketing capabilitiesWFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
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Diversity & InclusionMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Diversity & InclusionWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and…
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WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…