Posts about Platform accountability

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1. 
   Opinions

   29 March 2018
   Digital policy

   The lesson of Facebook: the online business model must adapt

   Will Gilroy

   This whole episode is going to precipitate more consumer calls for data transparency.

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2. 
   News

   23 March 2018

   WFA's position on Facebook / Cambridge Analytica revelations

   WFA

   "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also…

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3. 
   Reports & whitepapers

   13 February 2018
   Ad fraud & verificationBrand safetyAd blockingBrand safety

   Coalition for Better Ads: Feb 2018 State of play

   WFA

   The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

   To view this…

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4. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
5. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"