Posts about Planet Pledge

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  1. Marketing as a force for positive change: lessons from Planet Pledge
    OpinionsVideos & webinarsEvent reports
    15 November 2021

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…

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  2. EY, Mars and Nomad Foods join WFA’s Planet Pledge
    NewsPress releases
    3 November 2021

    EY, Mars and Nomad Foods join WFA’s Planet Pledge

    WFA

    National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands

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  3. Can marketing save the planet?
    Opinions
    29 October 2021

    Can marketing save the planet?

    Arwa Mahdawi

    Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist…

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  4. Planet Pledge Leaders' Forum: Poll results
    Benchmarks & surveys
    12 October 2021

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

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  5. How collaboration between marketing and sustainability can be a force for good
    Opinions
    22 September 2021

    How collaboration between marketing and sustainability can be a force for good

    Preeti Srivastav

    Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…

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  6. Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Press releases
    9 September 2021
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    WFA

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

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  7. Planet Pledge Leaders' Forum - Meeting Overview
    Event reports
    8 September 2021

    Planet Pledge Leaders' Forum - Meeting Overview

    WFA

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  8. Walking the talk on climate change
    Opinions
    7 September 2021

    Walking the talk on climate change

    Laura Baeyens

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

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  9. Marketing’s Missing P: Planet
    Opinions
    9 June 2021
    Brand purposeBrand reputationMarketing operations

    Marketing’s Missing P: Planet

    Thomas Lingard, Global Climate & Environment Director, Unilever

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  10. L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    News
    7 June 2021
    Brand purposeBrand reputation

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    WFA

    13 companies now on board pledge to help marketers lead on sustainability  

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  11. How are you helping marketing get on the sustainability journey?
    Opinions
    7 June 2021
    Brand purposeBrand reputation

    How are you helping marketing get on the sustainability journey?

    WFA

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

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  12. New research suggests marketers lag corporate progress on the sustainability journey
    26 April 2021
    Brand purposeBrand reputationMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    WFA

    Marketers almost unanimously believe that the function can make a difference on this journey

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