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Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure
Benchmark: Recommended global social media agencies
This WFA benchmark gathered recommendations for global social media agencies.
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Agency managementOrganisation & structure
CMO Forum meeting overview (April 2020)
Overview of the CMO Forum held remotely on April 30, 2020.
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Agency managementMarketing procurementOrganisation & structure
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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ChannelsAgency remuneration & contractsMarketing procurementOrganisation & structure
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Organisation & structure
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Marketing technologyMarketing technologyOrganisation & structureMarketing technology
Benchmark: Customer Data Platforms (CDP)
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy
Four WFA partner predictions for 2020
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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Digital policyOrganisation & structureData collection & privacy
DGX Benchmark: Increasing data privacy awareness for Marketers
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…