Related content
-
Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
-
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
-
Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Marketing procurementOrganisation & structure
Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
-
Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.
-
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
-
Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (September 2020)
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
-
Marketing operationsOrganisation & structure
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
-
Agency managementOrganisation & structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
-
ChannelsMarketing operationsOrganisation & structure
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
-
Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…