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WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
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Insights from GARM’s Aggregated Measurement Report Volume 4
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
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Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
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Winning during inflation
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
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Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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What’s the biggest challenge facing marketers right now?
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
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Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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Marketing is going through a talent crisis. How can we fix it?
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…