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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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It’s the economy…
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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The missing conversation
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
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Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
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Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…
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Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…
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Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted…
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Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
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Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…
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Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers…
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Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
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Marketing procurement
After Spring comes…
The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…