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Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
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Alcohol marketing
Alcohol Marketing: 2015 Year in Review
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
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CMO FORUM: 2015 Year in Review
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
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IMC FORUM: 2015 Year in Review
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
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MEDIA FORUM: 2015 Year in Review
2015 saw global ad markets rise by 4% to over $540 billion.
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CDO FORUM: 2015 Year in Review
The digital economy has given rise to Google, Apple, Facebook and Amazon.
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SOURCING FORUM: 2015 Year in Review
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
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Responsible Advertising and Children Programme: 2015 Year in Review
2015 continued to see marketing to children grab the headlines.
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INSIGHT FORUM: 2015 Year in Review
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Policy Action Group: 2015 Year in Review
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