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Agency management
The odd couple
How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…
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Media governanceMedia transformation
Why advertisers are embarking on a process of 'media transformation'
Today’s CMOs are not solely marketers; they are also, critically, transformers.
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Agency management
4 take-aways on working with start-ups, 6 lessons for big ideas
On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…
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5 takeouts from China’s Cannes festival and ad standards seminar
A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100…
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5 takeaways from WFA's CMO Luncheon
A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights…
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The changing role of the CMO
This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled…
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Digital transformation
“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Data & analytics
Data, data everywhere…delivering a transformation in data management
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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7 steps to successful agency assessment & performance management
The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
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8 observations on conducting a social media audit in China
The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
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Self-regulation
APEC continues focus on ad standards
On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…