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Data-driven marketing
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Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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Alcohol marketing
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
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In conversation with WFA's Global Marketer of the Year 2019
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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Organisation & structure
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Digital policy
Everyone’s talking about… privacy
A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
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Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Marketing to children
WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
The report was informed by a Commission of child and adolescent health experts from around the world
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy
Four WFA partner predictions for 2020
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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2020, a time to elevate marketing, says WFA President, Raja Rajamannar
WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'