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Creativity
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In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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Marketing operationsOrganisation & structure
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
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Digital policyData collection & privacy
Three hot topics in digital policy
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…
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Time to stop covering up our diversity
We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…
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Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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Consumer insight
Customer experience in the world’s “new normal”
How can brands use behavioral science to re-invent their customers’ experience during and post COVID-19? In the light of…
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What big question would you have asked at Cannes this year?
Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Brand safetyBrand safety
Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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In the spotlight: Marketing Association of South Africa’s Brian Yuyi
Meet Brian Yuyi, CEO of MASA