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Creativity
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We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
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Can marketing help drive a more sustainable future for our planet?
Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…
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CreativityBrand purpose
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
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Self-regulation
Platforms and transparency
The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…
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Agency management
Sourcing’s diversity power
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Brand purpose
WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Ad fraud & verification
How ‘viewable’ is your market? 10 trillion impressions provide some answers
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Change in 2020 extends beyond marketing
The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…
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Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin