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  1.    WFA names new leadership for APAC

    WFA names new leadership for APAC

    Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

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  2.    WFA publishes marketing capabilities playbook
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…

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  3.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

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  4.    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media

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  5.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

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  6.    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    Marketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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  7.    WFA President Emeritus David Wheldon awarded OBE

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…

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  8.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

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  9.    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

    Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…

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  10.    Slovenia association appoints new board

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

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  11.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

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  12.    University students in Spain win big for effective advertising pitches

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

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