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WFA names new leadership for APAC
Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
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Marketing capabilities
WFA publishes marketing capabilities playbook
The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Brand safetyBrand safety
WFA calls on brands to reconsider media spend in Russia
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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WFA President Emeritus David Wheldon awarded OBE
The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…
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Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
Isabel will work as co-chair alongside P&G’s Gerry D’Angelo to push further improvements in media practice and the…
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Slovenia association appoints new board
Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
AEA announces winners of effectiveness programme to inspire new marketing talent