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CreativityBrand purposeBrand reputationWFA introduces Global Marketer Hall of Fame
Read more about "WFA introduces Global Marketer Hall of Fame"The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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WFA grows its corporate network
Read more about "WFA grows its corporate network"WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
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WFA members inducted into inaugural Forbes CMO Hall of Fame
Read more about "WFA members inducted into inaugural Forbes CMO Hall of Fame"Seven leaders from WFA member companies have been named in the first-ever Forbes CMO Hall of Fame.
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Self-regulationValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Ad Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Expansion formalises existing collaboration
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AXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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How industry associations are supporting the ad industry and people of Ukraine
Read more about "How industry associations are supporting the ad industry and people of Ukraine"Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…
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Marketing Finland creates label for companies and organisations helping Ukraine
Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…
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Slovenian association helps Ukrainian families through creative competition and NFTs
Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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Agency review & pitchingISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…