Related content
-
Marketing effectiveness
Swedish advertisers create industry standard for marketing effectiveness
“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
-
Diversity & Inclusion
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
-
Diversity & Inclusion
UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
-
Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
-
ABG publishes guidelines for gender portrayal in UAE advertising
New industry guidance aims to advance gender equality in the UAE
-
Brand purposeBrand reputation
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
-
Diversity & Inclusion
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…
-
Data collection & privacyData-driven marketing
Brands face APAC privacy challenge
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
-
Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
-
Self-regulationValue of advertising
Spanish ad industry publishes manifesto for the future of advertising
AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
-
Media transparencyProgrammatic
ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
U.S. advertiser association issues RFP for study on automated ad buying
-
Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change