Posts about Media measurement

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  1. GCC association launches cross-media measurement initiative
    News
    7 September 2020
    Audience measurementMedia measurement

    GCC association launches cross-media measurement initiative

    WFA

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

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  2. Swedish ad industry join forces to develop standards for media buying
    News
    18 May 2020
    Audience measurementMedia measurement

    Swedish ad industry join forces to develop standards for media buying

    WFA

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

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  3. The UK launches cross-media measurement programme
    News
    13 December 2019
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    WFA

    ISBA puts Cross Media Research Group principles to the test

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  4. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    4 October 2019
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    WFA

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  5. Putting people first
    Opinions
    30 April 2019
    Brand safetyBrand safetyMedia measurementBrand purpose

    Putting people first

    Stephan Loerke

    People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…

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  6. Data Driven Marketing 2018 survey results
    Benchmarks & surveys
    12 November 2018
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  7. Global viewability benchmarks 2017
    Benchmarks & surveysReports & whitepapers
    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  8. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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  9. European Viewability Measurement Principles
    Guides & templates
    8 August 2017
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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  10. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmarks & surveys
    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

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  11. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  12. Programmatic management fee benchmarking
    Benchmarks & surveys
    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"