Posts about Media cost control

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  1. Media Forum Meeting Overview (April 2018, New York)
    Event reports
    18 April 2018
    Media governanceMedia transparencyAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

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  2. Benchmark on Scatter vs Upfront: US TV Market
    Benchmarks & surveys
    10 May 2017
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA

    WFA member benchmark. For additional details, please log in.

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  3. Survey results on calculating programmatic savings
    Benchmarks & surveys
    25 April 2016
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

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  4. Benchmark on media budget setting
    Benchmarks & surveys
    16 April 2015
    ChannelsMarketing procurement

    Benchmark on media budget setting

    WFA

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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