Posts about Media auditing

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1. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

   Survey on Media Governance and Guardianship

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
2. 
   Benchmarks & surveys

   10 May 2017
   ChannelsMedia governanceMarketing operationsMarketing procurement

   Benchmark on Scatter vs Upfront: US TV Market

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Scatter vs Upfront: US TV Market"
3. 
   Benchmarks & surveys

   29 June 2016
   Agency managementMarketing procurement

   Benchmark on Recommended Agencies for Social Media Audit in China

   WFA

   WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

   Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
4. 
   Benchmarks & surveys

   6 June 2016
   Audience measurement

   Benchmark on Average video view figures

   WFA

   WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

   Read more about "Benchmark on Average video view figures"
5. 
   Benchmarks & surveys

   25 April 2016
   ProgrammaticMarketing procurement

   Survey results on calculating programmatic savings

   WFA

   Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

   Read more about "Survey results on calculating programmatic savings"
6. 
   Benchmarks & surveysReports & whitepapers

   1 November 2015
   Ad fraud & verification

   Survey on Global Ad Fraud

   WFA, Botlab.io, Ebiquity

   This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

   Read more about "Survey on Global Ad Fraud"
7. 
   Benchmarks & surveys

   25 March 2015
   Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey on ROMI - Your approach & measurement

   WFA

   Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

   Read more about "Survey on ROMI - Your approach & measurement"
8. 
   Benchmarks & surveys

   13 March 2015
   Ad fraud & verificationDigital transformation

   Survey on digital media auditing

   WFA

   Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

   Read more about "Survey on digital media auditing"