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ProgrammaticDigital transformationMarketing technologyMarketing technology
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Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
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WFA member report. For additional details, please log in.
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Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Audience measurementOrganisation & structureData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
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