Posts about Media Forum

Related content

  1. WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Event reports
    31 March 2023
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    WFA

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  2. Spotlight: Turning D&I into an Accountable Media Metric
    Videos & webinars
    23 March 2023
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    WFA

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"
  3. Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    Videos & webinars
    16 March 2023
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    WFA

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  4. Spotlight: The Next Big Bets
    Videos & webinars
    22 February 2023

    Spotlight: The Next Big Bets

    WFA

    Inspiration for the media and marketing agenda in 2023.

    Read more about "Spotlight: The Next Big Bets"
  5. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    6 February 2023
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
  6. Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Benchmarks & surveys
    24 January 2023
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  7. WFA Benchmark Results: Taking a Deeper Dive into Retail Media
    Benchmarks & surveys
    17 January 2023

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    WFA

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

    Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"
  8. WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Event reportsGuides & templates
    5 January 2023
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  9. Event reports
    19 December 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
  10. WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Benchmarks & surveys
    19 December 2022
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
  11. Demystifying marketing effectiveness
    Opinions
    25 November 2022
    Media transformationMarketing effectiveness

    Demystifying marketing effectiveness

    Gerry D'Angelo

    Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…

    Read more about "Demystifying marketing effectiveness"
  12. Spotlight: Programmatic Supply-Chain Solutions
    Videos & webinars
    23 November 2022
    ProgrammaticMedia measurement

    Spotlight: Programmatic Supply-Chain Solutions

    WFA

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

    Read more about "Spotlight: Programmatic Supply-Chain Solutions"